During my first semester as a designer on Scout, Northeastern University's student-led design studio, I worked on a team with 4 other people creating a brand, a marketing site, and a functioning app for a new wearable safety device. I took the lead in branding, while my fellow designers and developers created the app. After branding TrailTag, I went on to create a one page marketing site and a series of animated gifs showing how the app worked.